SEO best practices constantly evolve to reflect changes in the market and Google’s algorithms. To stay ahead and see the results you want, you need a partner capable of implementing SEO strategies for your business. Here are some of the SEO services we provide.
To increase your company’s online presence through search engine rankings, you’ll need a customized SEO strategy that considers your target market, industry, and location. What works for one company or is detailed about in an online article written by an expert may not work for your company and its niche. We develop step-by-step SEO strategy plans for clients who are ready to take advantage of the latest in SEO best practices with an individualized SEO strategy.
Local Search Engine Optimization
For local or regional business operations, it is a waste of money to create a national search engine optimization campaign if the business doesn’t provide services to the whole country. It is more cost effective to only pay for the qualified local search results you want.
If you own a Jackson Hole area restaurant, spending a lot of money to advertise to users in San Francisco or New York City doesn’t make sense. A business owner might argue that travelers from other cities are also possible customers. However, those with upcoming travel plans to Jackson Hole represent such a small amount of those people and there are better, more targeted ways to advertise to area travelers.
Targeted Content Development
An SEO plan that includes an editorial plan for effective content that attracts new website visitors and engages current customers is an important part of any SEO campaign. The content needs to balance being evergreen with current search engine algorithms. You don’t want to have to create a new content plan each time Google updates its search engine. We help clients with targeted content development that reflects industry expectations with customer needs.
Off-site SEO, as in how your company optimizes its web presence off of its own website, is equally as important as onsite SEO. This includes backlinks, listings in popular business directories, and guest posts. The more backlinks you can establish for your company’s website, the higher its credibility and relevance in search engine algorithms. We help companies optimize their off-site SEO efforts, in some case establish off-site SEO practices for our clients for the first time.
With any service, you want to make sure that your SEO is paying off and is money well spent. We create performance reports for our SEO services that measure the performance of your existing and new campaigns to ensure that there is an improvement. If not, we’ll develop a customized plan that is actionable and customized to your business’s goals.
SEO is important in every company’s online marketing efforts. It is critical to do what you can to make the most of it. See JH is the SEO expert that Jackson Hole can rely on. To sign up for SEO services for your company’s website, call (307) 713-5681 to get started.